About Us
ALARÁ is a women's clothing brand created and embodied by the talented hands of Ukrainian tailors. The inspiration for the brand concept was the incredible beauty of the Mediterranean aesthetics.
We invite you to rethink your attitude towards a modern resort wardrobe together. When minimalism is not at the expense of elegance when products do not require additional attention and care (we forget about ironing for the entire period!), and the main feature is the ability to independently regulate the presence of accent details in clothes, which will allow you to transform a daytime beach set into an evening look ALARÁ. Inspired by the lightness of the Mediterranean.
The ALARÁ collections are based on loose and at the same time feminine silhouettes, technologically mixed materials, including lyocell, bamboo viscose, and others, shimmering handmade details made from natural freshwater pearls, so beautiful and special. In which every natural flaw is its own distinctive and unique highlight.
As you create a feminine and elegant resort capsule wardrobe with ALARÁ, you'll be amazed at how functional pieces can be, how elegant you can look in simple clothes, and how light your luggage can be when everything fits together perfectly.
Relax. Enjoy your vacation to the fullest. Relax your thoughts and body. Be fully immersed in the seascapes and relaxed resort atmosphere. And at the same time, don’t think for a minute about how to look elegant, neat, feminine, sophisticated and always appropriate.
We want to reveal all this art of true pleasure to relax every cell of the body and soul in the ALARÁ brand.