Effortless Style for Every Escape

From Sunrise to Sunset

ALARÁ is a Ukrainian brand for easy rest with a Mediterranean soul.


The brand was born from a desire to rethink the idea of a resort wardrobe — to make it not only about the beach, but about embracing ease and elegance in every moment of rest, whether by the sea, in the mountains, in the city, or at home.

Founded in 2023, it creates clothing and accessories for women who value lightness, natural aesthetics, and the freedom to be themselves.

At the heart of ALARÁ lies the philosophy of “Maximum Ease in Everything”: in fabrics, in care, in effortless styling, and in the mindset that clothing should support your sense of harmony and freedom, not create extra effort. Every piece is designed to transition easily from day to evening, adapting to different moods and occasions.

ALARÁ is not just a travel wardrobe. It’s a way of feeling free, confident, and beautifully yourself — wherever you are. ALARÁ - where elegance meets freedom.

Resort Spirit, Anywhere You Are

From Sunrise to Sunset, Effortlessly