About Us
ALARÁ is a clothing and accessories brand that will become your go-to choice when planning carefree days by the sea.
The collections of ALARÁ are crafted by the skilled hands of Ukrainian artisans. At the heart of the brand’s concept lies inspiration drawn from the beauty and sophistication of Mediterranean aesthetics.
We invite you to rethink your approach to resort wear. With ALARÁ, minimalism becomes an ally of elegance, and every piece requires minimal care. The unique feature of our garments is the ability to adjust accent details, allowing you to effortlessly transform a daytime beach look into a refined evening outfit.

The ALARÁ philosophy is all about ease in every detail:
〰️ Ease in every detail
〰️ Breathable fabrics
〰️ Effortless care
〰️ Relaxed elegance

Our collections combine relaxed yet feminine silhouettes, technologically advanced materials like lyocell and bamboo viscose, and unique handcrafted details made from natural freshwater pearls, each with its own organic and distinctive shape. By curating a capsule resort wardrobe with ALARÁ, you’ll discover the functionality of every piece, experience how effortlessly your luggage can be perfected when every item fits seamlessly together, and embody timeless elegance in your simple yet exquisite beauty.