ALARÁ is a resort wear and jewellery brand inspired by the Mediterranean way of life. Founded in 2023, the brand creates versatile, seasonless pieces designed for travel, leisure and contemporary everyday life. ALARÁ combines relaxed silhouettes, functional design and distinctive details to create a wardrobe that moves effortlessly from sea to city and from day to evening.

The name ALARÁ comes from the Greek word “χαλαρά” (halará), meaning relaxed, free, unhurried and without pressure or restriction. It reflects the brand’s philosophy of effortless living, freedom of movement and a wardrobe designed to adapt naturally to life.

Kristina Kavytska is the founder and creative director of ALARÁ. Her approach to design is shaped by a passion for travel, architecture, Mediterranean culture and the idea of a wardrobe that adapts naturally to different moments of life.

With more than 15 years of experience in fashion retail, Kristina has developed a deep understanding of the industry, from product and customer experience to brand development and retail. In 2023, she founded ALARÁ in Kyiv, bringing together her professional expertise with her vision of contemporary resort wear, Ukrainian craftsmanship and a Mediterranean aesthetic.

Effortless clothing for the unhurried life.